Our challenge was to not only create a brand and marketing website that captured the essence of iLending's values and services but also address the client's specific requests for a green colour scheme, images as the primary visual component, and an overall professional and clean aesthetic.
While these requirements were certainly significant, we also faced another challenge - the client's uncertainty about the website's content, coupled with a shortage of personnel to write copy for the entire site.
The Solution
When approaching the logo ideation process for iLending, we began by compiling a list of relevant keywords and icons that accurately represented the company's values and services. From there, we created two initial logo options and presented them alongside a mood board to the client for feedback.
To add an extra dimension to the design, we incorporated a secondary colour, yellow, which served to complement the primary colour green and infuse the overall design with a sense of vibrancy and energy.
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