Kruso Video Editor

Android · Brand Identity
Project Overview
Kruso is an innovative mobile video editing app that offers a comprehensive suite of features to enhance your video creation experience. With Kruso, you have the power to edit, screen record, and add templates to your videos captured directly on your phone and upload to various social media platforms effortlessly.
Timeline
6 months (2017)
Software
Adobe Illustrator, Marvel App, Adobe After Effect
The Team
Designer - Tan Jia Huoy
Developer - Iqbal Ahmed, Kwong.K.L
Project Manager - Sk Ang
My Role
I was involved in all aspects of the design process for this project. Including research, branding, wireframes, final UI and established design systems. Additionally, I crafted templates and stickers, worked on the website, produced promotional videos, created tutorials, and developed social media materials.
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Google play screenshots
The Challenge
Develop a user-friendly mobile video editing app that would cater to creators with limited knowledge of professional editing software. Our goal was to provide them with a platform where they could easily perform basic editing tasks, add visually appealing templates, and produce high-quality videos efficiently.
The Solution
  • Simplified editing workflow to ensure ease of use for users with limited editing experience.

  • Provide a library of pre-designed templates and effects that users can easily apply to their videos, eliminating the need for complex manual editing.
  • Implement a sticker and GIF library, allowing users to enhance their videos with fun and engaging visual elements.
  • Provide tutorials and guides within the app to assist users in navigating and utilizing the various features and tools effectively.
The Process
Kruso, being an app with numerous features, required a systematic approach to ensure an organized development process. To achieve this, we began by mapping out the user flow to understand how users would navigate through the app and interact with its various features.
screenshot from Figma
User flow of Kruso
Highlight Screens
Homepage and edit screens
Upon launching the app, users are presented with a clear homepage, offering them the choice to select their desired action. Whether they wish to edit an existing video, choose from template library, screen record their device's screen, or capture a new video, users have the freedom to navigate and engage with Kruso based on their specific creative needs.
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Kruso Templates
To cater to the diverse needs of our users across different social media platforms, we carefully designed our templates to align with specific platform sizes and themes. This approach ensures that users can effortlessly create videos tailored for platforms such as Instagram, Facebook, YouTube, and more. This not only saves them time and effort but also enhances the visual appeal and engagement of their content.
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Unlock Limitless Creativity with Kruso Plus Subscription
Users have the option to explore and purchase special templates from the Kruso Shop. For those who truly enjoy our template collection, we provide the exclusive Kruso Plus subscription, granting unlimited access to all templates within Kruso. With Kruso Plus, users can enjoy the freedom to create without limitations, free from watermarks, and without any disruptive advertisements.
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Youtube Videos
YouTube channel to announce and showcase our latest features and provide helpful tutorials on how to use Kruso.